Yesterday afternoon, there came a knock at my front door. The visitor? Santa Barbara’s favorite cookie delivery girl. The reason? Ever since I wrote about Christina when she started her business, Hot Cookie, six or so years ago, my mom has sent me cookies for every conceivable occasion. Which is fine by me. This was my Valentine’s Day gift; I was waiting for it. (Especially the butter cookies. Ooooohhhhh, the butter cookies.)
When Christina started out, it was a strictly local, brick-and-mortar free affair. You’d call her up or go to the website, order your cookies, and she’d home-bake and hand-deliver them. Adorable, right? Then she got a couple of local accounts–coffee shops, sandwich places. Then she added mail orders. Then she hired an employee or two. And then, a couple of years ago, a storefront. A teeny little space in a shopping center that’s also home to a grocery store, a burrito joint, a Starbucks, and a pet shop. Perfect, right?
Well, ‘fraid not. While we were chatting on my porch yesterday, she told me that she’s coming off of a really, really hard year. No surprise there, I mean, it’s a tough economy, and there are those who cut things like cookies first. (Um, not me. I’d rather live without heat.) Happily, things are looking up now.
But what I thought was so interesting was what she said her experience last year taught her. Not to be agile, not to manage growth, not even to follow your passion–but to “trust that my passion wouldn’t lead me astray.” Those are some pretty bold, wise, interesting words–far wiser than I’ve ever found in a fortune cookie, anyway.
So, naturally, this got me to wondering–later, over a chocolate chip and cup of coffee (note to mom: there was milk in my coffee!)–why should words like that sound so striking, so bold? Isn’t it only logical that a spark that comes from within us would represent something true–something we know–and something we know somewhere other (dare I say, somewhere truer) than our heads? After all, when it comes to the difficulty we have making decisions, dealing with choices, weighing our options, it’s our ever-spinning minds that get us into trouble. Going in circles, it’s the noise those dizzying synapses generate that makes it so difficult to listen to our hearts. Forcing a focus on logic and facts makes it hard to trust our gut and our feelings. But what if we could? What if we could, not only, quiet our minds enough to discern what our hearts are trying to tell us about who we really are and what we’re really passionate about, but if we could quiet our inner critics enough to trust that that passion would never lead us astray, too? Then where might we be?
Baking cookies? Sounds pretty sweet to me.


Lovely post Shannon! It’s so easy to get distracted from our passion and our original reasons for starting a business in the first place.
Enjoy your cookies.
I have never heard the particular phrasing that our passions will not lead us astray. I like it. In this way, passion, vocation, calling, and intention are differentiated aspects of the same thing: our purpose. Thank you for sharing and for your blog.
Shannon — As usual, you are scaring me. I thought I shared a brain with my co-author, Becky, but you and I seem to have a lot in common. Right now I am writing the re-entry/re-invention chapter of Good Enough is the New Perfect, and this morning, I wrote something on this very topic! One of the very wise women in my book said this: If you are looking at yourself in the mirror and you’re not happy with where you are, what are you afraid of? What’s holding you back from giving your passion a shot? She also noted that when women (and moms especially) are unhappy, that happiness is paplable and felt by the entire family. Her message was to go for it. That’s what I’m doing right now, day by day, page by page. Love what you said here!
[...] for opting to forego the gravy this go-round on the gravy train? While I enjoy the random cupcake/cookie/passed appetizer binge as much as anyone, gaining 20 pounds on command doesn’t exactly sound [...]
[...] Seems to me that if we’re out moving rather than sitting at home angsting, we can call on our subconscious to get busy. While we’re out exploring the new route to the overlook, for example, we can let the synapses take care of business, percolating the data, exploring new connections, and quite possibly finding a new route to some answers. Maybe even helping us get in touch with our gut instincts. [...]