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Posts Tagged ‘Us Weekly’

In an epic case of What-Goes-Around-Comes-Around, Janice Min, founding editor of Us Weekly magazine (a magazine which traffics in “cute mum and baby” porn and is nearly singlehandedly responsible for introducing terms including “baby bump” and “post-baby body” into the lexicon) who helmed the junkreading juggernaut for six years and now collects her paychecks from the Hollywood Reporter, is bummed because of the pressure she feels, a mere four months after her baby was born, to “get her body back.”

Cue the finger violins.

Don’t get me wrong. I empathize with her plight. No really, I do. But this is the woman who built an empire on careful monitoring of the size and curvature of other womens’ bellies in images superimposed with circles and arrows to help the viewer discern where there might either be a growing baby or, like, the remnants of an Umami burger, under the heading “Bump Alert!” (Such a fun game. If it actually is a baby, it’s so exciting! And if it’s not, it’s so fun to laugh at someone else’s gut!) On cover stories of women who’ve just given birth, prancing in bikinis under headlines like, “How I Got My Body Back” — and stories worrying over the poor souls who haven’t managed to lose the baby weight immediately. Oh, and can’t forget baby: why, it’s the chicest accessory of the season! Min was not only shoveling this schlock week after week after week, she was taking it straight to the bank.

Had anyone else written the piece, which ran in Sunday’s NYT with the title “Can A Mom Get A Break?” I’d be backing her up. But this is simply too much. It’s four months since Min welcomed baby, and the manicurists want to know when she’s due.

There, in the stacks of periodicals at the nail salon, these genetic aberrations smile at us from celebrity magazines, or from our computer screens, wearing bikinis on the beach in Cabo weeks after Caesarean sections, or going straight from the recovery room to Victoria’s Secret runway…
You see, in today’s celebrity narrative, just two kinds of desirable maternal female physiques exist: the adorable gestating one (with bellies called “bumps”) and its follow-up, the body that boomerangs back from birth possibly even better than before.

The “Wow, I totally see the error of my ways and man you really do reap what you sow” you’re waiting for? It begins and ends with this:

I am partly to blame for my own physical netherworld. As the editor of Us Weekly, covering the Suris and Shilohs of Hollywood for six years, I delivered what the young female audience wanted: cute moms and babies. So much so that Tom Wolfe once remarked, ‘The one thing that Us Weekly has done that’s a great boost to the nation is they’ve probably increased the birthrate.”

I don’t know about that (although I honestly wouldn’t be surprised), but a glossy tabloid as ubiquitous as Us can certainly take a leading role in shaping the culture, the “narrative” to which Min refers. (After all: the Stars, as Us likes to point out, Are Just Like Us!) A narrative that’s about appearances. Which is bad. Worse, as Min suggests, is the way in which it morphs:

The recent “Are You Mom Enough?” cover of Time magazine was either the apex or nadir of all our current mama drama. If it wasn’t enough to get creeped out hearing grown men express envy of the breast-feeding 4 year-old boy latched onto his attractive mother, the question posed on the cover seemed to encompass not only the article’s attachment parenting debate, but also the self-doubt that all mothers perpetually face… It’s like our helicopter parenting (with nowhere else to go) turned inward.

Or the judgment we foist upon others turned onto ourselves.

I promise you, I am not taking pleasure in this woman’s pain. In fact, I think there’s a lesson in it for all of us: It’s hard to be a woman. It’s hard to manage the juggle and the pressure and the expectations. But when we pick each other apart for sport, where does that leave us? Spending our baby’s first months of life consumed with getting back into our skinny jeans.

And there’s one more lesson worth thinking about: Karma, as they say, is a bitch. (Especially when she gets her post-baby body back to pre-baby form faster than you.)

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