Amid all this talk about whether women need to be more like men to make it in a man’s world, along comes Katie Couric in a sexy fashion shoot for the March issue of Harper’s Bazaar, due out Feb. 16.
Guts ball — or career poison? Does it diminish her credibility or, in an unexpected way, add to it? In an odd pop-culture kind of way, is she giving women permission to be themselves?
Clearly, Couric has made it in a so-called man’s world. And in this photo-spread, it’s pretty clear she’s not trying to be like one. There she is in a short and sexy one-shoulder cocktail dress. With smoky kohl-rimmed eyes. And look, are those Christian Louboutains? There she is again, wearing a don’t-mess-with-me mini-skirted black suit by Giorgio Armani. She stares right at the camera. Not flirty. Not flinty.
But on top of her game.
It’s a combination of sex and power, writes Robin Givhan in the Washington Post, who finds the pictures:
… an audacious celebration of a powerful woman as a boldly sexy one, too.
There’s nothing reserved or hesitant in the sex appeal on display in the four-page story about Couric. The images are a full-throated, even exaggerated, rebuke of the notion that a woman must dress in a prescribed manner — Suze Orman suits, full-coverage blouses, sensible heels — to protect her IQ, her résumé and her place in a male-dominated work culture.
Post- or pre-feminist? You tell me. Obviously, there is/will be backlash. Like this from Jezebel.com:
This argument feels like one of those moments where counterintuitive logic comes full circle to just plain retrogressiveness. I support Katie Couric’s right to pose as sexily as she wants to. Fashion shoots are fun and she looks great at whatever age. It’s part of her job, like it or not, to be someone people want to look at or watch. But do we have to pretend that the display of the traditional beauty of someone on television, as seen in a fashion magazine, is somehow fresh and progressive? Show me Candy Crowley in Balenciaga (or, um, in sweatpants?) and maybe I’ll be impressed.
And yet, stilettos notwithstanding, the fashion shoot, and reaction to it, makes you wonder all sorts of things. Do women have to downplay their sexuality to be taken seriously? If they don’t, are they playing to some regressive male fantasy? Are women still judged on their looks as much as on their abilites?
Or is this sexy shoot of the first successful female network news anchor none of the above? Is it really about seizing our identity as women without apologies, like Justice Sotomayor’s fire engined red nail enamel, a subtle sign that, as Gloria Steinem suggested in Shannon’s post from yesterday, it’s time to make the world fit women, rather than the other way around.
Now clearly, Gloria would have major issue with the stilettos. And probably with the fashion shoot itself. But with the underlying message?
It’s worth a reminder that Couric started her network job wearing age and gender-appropriate twin sets and blazers and, until the Palin interview that cemented her career, was considered something of a lightweight. You have to wonder if maybe what her fashion spread shows is that she has arrived and she knows it. From the Washington Post:
Now, in 2010, Couric has pronounced herself sexy in the Bazaar photographs. After breaking ground in network news, after having folks debate whether she should have worn a white blazer on her debut show — as if anything but black or navy proclaimed her less serious — there are these images. Unapologetically, forcefully, I-dare-you, sexy. In each one, Couric looks strong and capable. Capable of what, of course, is the underlying question.
Certainly, some will see the pictures as further proof of why she is all wrong for the job. They will probably be the same people for whom Couric has accumulated a personal work wardrobe of blacks, grays and pinstripes — a more sophisticated, yet still reserved, alternative to the news-anchor cliche of Crayola-colored blazers.